Miele, the world’s largest family-owned premium appliance manufacturer, is pleased to announce the appointment of Catherine Grayson-Roper as Vice President of Marketing for the US and Mexico, effective September 16, 2024. She will be responsible for all marketing communications to support and aid in driving profitable growth and relevance for the brand and product portfolio. Mrs. Grayson-Roper will join the Miele US and Mexico Leadership Team and will report to Søren Rye, President and Chief Executive Officer of Miele USA and Mexico.
“With our rich heritage, superior craftsmanship, and cutting-edge innovation, Miele is on target to be the most desirable premium home appliance brand,” said Søren Rye, President and Chief Executive Officer of Miele USA and Mexico. “I am confident that Catherine’s extensive background in marketing to both B2B and B2C audiences will escalate our brand to the next level by engaging our current consumers as well as the next generation.”
Mrs. Grayson-Roper joins Miele from MillerKnoll, a company focused on leading luxury home furnishings. At MillerKnoll, she was responsible for developing and implementing global retail marketing capabilities for brands such as Herman Miller, Knoll, and Design within Reach. Prior to MillerKnoll, Mrs. Grayson-Roper led marketing for major brands such as Delta Faucet, Bed Bath & Beyond, and Johnson & Johnson.
“Miele has a 125-year history of successfully bringing new products to the market, and I am honored to play a key role in scaling the company’s legacy for exponential growth,” said Catherine Grayson-Roper. “I look forward to bringing my marketing and industry analytics expertise and working with the entire Miele organization, particularly sales, to drive a compelling brand image and superior consumer experience.”
