APE Grupo, a European leader in ceramic design and product marketing, will once again participate in the international Cersaie fair with new high-value-added proposals and collections. The company will be present at the world’s largest trade fair specializing in the ceramic and bathroom sectors, which takes place in Bologna (Italy) from September 23 to 27, with an innovative ephemeral space.
For this exhibition, APE Grupo has created an immersive experience that revisits the latest trends in interior design and architecture, while showcasing the latest designs from all its brands: APE best for you; XLINING, the large-format porcelain range; Carmen, decorative small-format ceramics; and Ilbagno, their solution for integral, cutting-edge bathroom design with limitless customization.
Throughout the journey, visitors will have the chance to explore and delve into the findings of The New Habitat 25/26: How the spaces we live in are changing, an annual report driven by APE Grupo, which has become a reference for architecture and interior design professionals. The report, recently presented in Spain, explores emerging trends in homes, hotels, offices, and retail spaces, demonstrating how ceramics can transform and adapt these environments to meet the evolving needs of users.
Based on this premise, the ephemeral installation is organized into four main settings, showcasing the following ceramic trends and collections: Offices: Spaces to hack the human organism; Retail: Connecting with culture; Hotels: Destinations of escape; and Homes: The multigenerational house.
According to a Eurostat study, more and more young people aged 25 to 34 continue living with their parents, and in the United States, an Axios report shows that millennials are returning to their parents’ homes. This creates a new scenario for architects and interior designers, who must consider the needs of various demographic groups living in homes from the start. The Antico Casale, Tetra, and Koi collections align with this new way of living.
Antico Casale, a large-format flooring inspired by the artisanal work of 13th-century Montelupo Fiorentino in Tuscany, is available in natural colors and transports us to traditional family homes of shared living. The new Tetra latticework, designed by Italian architect Luigi Romanelli, is also proposed. This three-dimensional piece in natural earth tones allows for the creation of shared spaces within homes, intermediate spaces, and environments of light and shadow. Latticework is considered the best natural regulator of light and temperature. Finally, Koi by Carmen is a highly expressive material piece. This ceramic captures the essence of flowing water through its special glazing technique, creating a bold and random relief that resembles the gentle ripples produced by water currents, allowing residents of all generations to connect with nature in their homes.
