APE Grupo, a European leader in the design and marketing of ceramic products, reaffirms its commitment to the North American market by unveiling new collections and design proposals at the Coverings trade show. The company will be participating in the largest specialized ceramic trade fair in the United States, held in Atlanta from April 22nd to 25th, accessible at booth 1945 within the Spanish Pavilion.
Throughout the event, APE Grupo will showcase all its brands: Ilbagno, its innovative offering providing comprehensive and cutting-edge solutions with unlimited customization; XLINING, the large-format porcelain; Carmen, the decorative ceramic with small pieces, and APE best of you.
One of its significant highlights for this edition of Coverings is the collections crafted in small ceramic formats with a strong artisanal flavor under the Carmen brand. This delicate product is deeply rooted in tradition and exudes a natural character. At this American trade fair, visitors will encounter a wide range of hues, ranging from the most natural tones to vibrant colors where the vivid glaze of the glazed tiles is unique.
Desaturated tones, crackled effects, intense gloss, natural clays, and some volumes—all are common denominators of APE Grupo’s offerings. For instance, the Genuine collection by Carmen (shown above) is an artisanal collection where each piece is unique, and its graphics are designed to evoke tonal changes, reproducing the visual effects of ceramics baked at low temperatures in ancient artisanal kilns.
Photo credit: APE Grupo
