Hansgrohe USA is proud to announce the opening of its newly revamped Aquademie, an experiential product display center and educational training hub. Located at Hansgrohe USA’s Alpharetta, Georgia-based headquarters, the state-of-the-art facility is a valuable resource for local, national and visiting industry partners, customers and consumers. Renovated spaces include a large main entryway that encompasses several walk-through concepts showcasing the latest bathroom collections from the Hansgrohe and AXOR brands, as well as the celebrated Showerworld. A wonderland of working innovations, Showerworld now features nearly two dozen new shower solutions for visitors to test drive.
“We first opened the Aquademie in 2001, so we understood very early on the market demand for a meaningful in-person brand experience,” said Jason McNeely, senior manager – visual marketing and training at Hansgrohe USA. “Our dedicated remodel illustrates our continued commitment to staying ahead of the curve in offering invaluable direct engagement with our products, as well as with our plumbing experts who are on-hand at the facility to offer consultations and training.”
Upon entering the new Aquademie, visitors will be transported into an immersive dual Hansgrohe/AXOR brand experience. The entryway features a number of exceptionally designed Hansgrohe and AXOR branded full-sized room vignettes, which provide inspiration for trade professionals and consumers alike. The eye-catching installations include a beautifully appointed bathroom oasis incorporating Hansgrohe’s Raindance E shower collection and AXOR MyEdition faucets, as well as an AXOR Massaud bathroom suite, featuring the award-winning AXOR collection with French designer Jean-Marie Massaud—to name just a few of the striking room layouts.
There is also a multi-room showroom space, which allows guests to interact with the future of the company’s robust display program. A stairway leads visitors to a second-floor meeting and training area—and through Hansgrohe corporate history. A virtual timeline spans the length of the staircase wall covering major milestones, from Hansgrohe’s beginning in 1901 by founder Hans Grohe, to innovations like the first multifunction handshower to market launched in 1968, to the present day.
An interactive shower oasis, Showerworld allows guests to enjoy the latest Hansgrohe and AXOR introductions in person.
“We’ve nearly doubled the number of showers in the program for a comprehensive experience, providing access to our latest, most cutting-edge solutions, including exciting not-yet-to-the-US-market products straight from our Shower Lab in Germany,” said McNeely. “A number of customer groups have already enjoyed showering in the various working solutions, and the feedback has been phenomenal.”
The thoughtfully designed space beautifully showcases the vignettes against a backdrop of elegant white and black marble, which spans the entire length of the walls and floors. From a show-stopping, ultimate shower system featuring the body-enveloping Raindance E 400 square showerhead, Raindance E Select handshower and innovative ShowerSelect thermostat; to an avant-garde dream shower integrating the funnel-shaped AXOR Front Showerhead by Swedish creative team Front Design Group, there is no shortage of well-engineered, exceptionally-designed and innovative offerings to try out. A spa-like changing room complete with flip flops and fresh branded towels is available to all guests.
The Aquademie is currently open by appointment with several customer groups scheduled for special visits and training modules through 2019. An accredited AIA, NKBA and ASID continuing education provider, Hansgrohe USA will be offering a more robust CEU training and educational program to cater to hospitality, residential, plumbing and trade in 2020.
