This fall, Confindustria Ceramica, the Association of Italian Ceramics, has joined forces with Architizer to find the next designer of the Ceramic Tiles of Italy Coverings exhibit. Interested architects are asked to submit projects online, and the winning team will receive a $25,000 prize package.
The new exhibit will join a lineup of tile pavilions. Since 1991, Italian tile has called on architects to create an exhibit that not only inspires, but also serves the functional purposes of reception, information point, café and trattoria. Past exhibits have been created by designers such as Stanley Tigermann, Arquitectonica, Aldo Rossi, Gaetano Pesce, James Wines SITE, Bernard Tschumi, Mitchell Mauk and Michael P Johnson.
The area to be designed for the competition is located in the center of the Italian Pavilion at Coverings. Tiles can be installed on the floors, walls and on any surface that can be covered. The exhibit design should incorporate a restaurant and café where the Pavilion’s Italian culinary team will serve pasta and other authentic Italian refreshments during the show. It should also include space for an information desk where visitors can find publications about the industry. Finally, the exhibit will need to be built to budget and have re-usable components in order to respect the Italian tile industry’s commitment to sustainability.
Submissions will be judged by representatives of Confindustria Ceramica, as well as an advisory committee of previous exhibit architects, including Tschumi, Laurinda Spear and Johnson. One winner will receive a $10,000 design fee and a $15,000 project management fee to oversee fabrication and installation of the pavilion at Coverings 2012. A runner-up will also be awarded $1,500. The deadline for submission is October 3, 2011.
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