Kitchen Cabinets: An Industry Insider’s View

Published: August 28, 2024

In our latest From the Tap podcast, we speak with Jonathan Rowland, founder of Virginia-based Rowland Cabinet Consultants. A 30-year veteran of the kitchen and bath industry, he is uniquely qualified to speak about kitchen cabinets, bringing to his position experience as both a designer and a supplier.

The conversation begins with Rowland recounting how as a student he was deeply influenced by observing the installation of kitchen cabinets in the field. He reflects on how that experience made him a better designer and cabinet representative, and eventually a project manager.

Rowland goes on to discuss the audience and the mission for his business, which serves the Mid-Atlantic region. A trusted advisor for both dealers and designers, he explains how offering training – on technologies, products, business planning and more – has been key to his success.

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Among the suggestions Rowland makes for ensuring designers have a positive and productive relationship with a cabinet supplier: Be loyal to the brand, take advantage of any educational programs they offer and keep your sample library up to date.

The discussion wraps up with Rowland offering an insider’s tips on vetting new lines of kitchen cabinets before a designer adds them to their offerings to clients.

To hear more from Jonathan Rowland, listen to the podcast on Spotify, Apple Podcasts, Pandora and other outlets.

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