Survey: Nearly Half of Homeowners Invest in Green Plumbing

Published: April 22, 2024

Home is where the heart is, and creating a space with sustainability in mind is an important factor contributing to the overall well-being of American homeowners today. Aside from aesthetically pleasing renovations, many homeowners are emphasizing sustainability upgrades that will help reduce their carbon footprint. One place to start is eco-friendly plumbing solutions, also known as green plumbing.

Mr. Rooter surveyed 1,066 homeowners to get a better glimpse into their journey implementing these sustainable plumbing features. While many respondents feel these upgrades are important (with many already implementing them), some barriers prevent them from taking action.

Key findings:


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  • Over 1 in 5 homeowners have spent over $500 on green plumbing upgrades.
  • Low-flow showerheads and faucet aerators are the top green plumbing home modifications homeowners are adding.
  • Over half of homeowners say the initial cost of upgrades is holding them back from investing in eco-friendly plumbing improvements.
  • Energy efficiency and cost savings on water bills are among the top reasons respondents consider implementing green plumbing practices.

Green plumbing refers to plumbing upgrades and eco-friendly practices that help conserve water and energy. These plumbing systems provide tremendous cost savings for homeowners and, best of all, help reduce your carbon footprint.

Some of the green upgrades and practices available to homeowners include:


  • Tankless and solar-powered water heaters
  • Faucet aerators
  • Low-flow showerheads
  • Dual-flush toilets
  • Rainwater harvesting.

Tankless water heaters, for example, heat water on demand, which significantly decreases energy consumption compared to traditional water heaters, which continuously heat water in their tanks.

For more survey findings and details on popular green plumbing initiatives, click here.

Photo credit: Courtesy of Roto Rooter

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