REHAU Rauvisio Ingrain Wood Fiber Laminate

Rauvisio ingrain wood fiber laminate combines natural wood fibers with synchronized etching for a luxurious veneer aesthetic. 

REHAU announces its surface line Rauvisio ingrain wood fiber laminate, which combines natural wood fibers with synchronized etching for a luxurious veneer aesthetic. 

New to the North American market, wood fiber laminate is cellulose fibers derived from wood pulp bonded using vegetable-based adhesives, resulting in a high-performing, sustainable surface. With high-definition printing and precision REHAU LaserEdge duo-gloss embossing, the immersive patterns of Rauvisio ingrain deliver an atmosphere of eco-conscience luxury to designed spaces. 

The three color collections of Rauvisio ingrain are curated to create unique environments as they bring the comfort, beauty, and luxury of the natural world inside. The colors in the Timeless Collection are pillars of any good design because of their versatility. The warm, deeply vibrant colors of the Horizon Collection provide a sunny-side-up experience that nurtures elevated moods and keeps ideas flowing. Patterned for visual impact, the Atmosphere collection creates a mystical setting for resimercial spaces that need a spark of warmth and homeyness. 

The Rauvisio ingrain line is available in 15 colors of PSA laminate and edgeband as well as double-sided boards, finished panels and modern cabinet doors. The wood-fiber paper is crafted in Italy, laid-up stateside on a particle board core using PUR glue and seamlessly finished with REHAU LaserEdge for a monolithic effect. Grain-matched panels with expanses up to 47  by 119 inches (119 mm by 302 cm) are also possible. 

Get the latest kitchen and bath products, trends and news delivered to your inbox.

Synchronized etching, the new, proprietary technology used in Rauvisio ingrain, adds visual dimension to a wood-fiber pore by applying a patterned matte and low gloss finish. It delivers the soft, crisp graining of a veneer, without the overcompensating typical of melamine embossing. On REHAU LaserEdge, this technique known as duo-gloss, recreates each laminate color using a precision embossing pattern for a visually seamless surface-to-edge transition. 

Crafted from organic materials, the laminate is free of melamine resins, formaldehyde, phenol and solvents, making it especially suitable for spaces that prioritize health and wellbeing in addition to sustainability. The extreme flexibility of the Rauvisio ingrain PSA laminate makes it ideal for expansive interior vertical design elements, including curved walls and soft 3D applications, and opens the potential for low-temperature application using widely available adhesives.           

Rauvisio ingrain is a step up from melamine, offering superior heat and moisture resistance. Because it is three times thicker than melamine, it has more depth to create a tighter seal between surface and edge. The engineered natural material is an economical choice, eliminating the labor-intensive finish work of real veneer and coming in at one-third of the cost of prefinished veneer.

Published: September 18, 2022
Strategy & Planning Series
Strategy & Planning Series
B2B Marketing Exchange
B2B Marketing Exchange East
Buyer Insights & Intelligence Series
Campaign Optimization Series