UK-based innovator, Hidealoo, creator of a unique moveable toilet frame, is to make its debut appearance at KBIS 2025 in Las Vegas next month. The international, multi award-winning company is on a mission to help U.S. households maximize their use of space and create more flexible living areas.
The Hidealoo frame is a steel mechanism that allows a standard wall-hung toilet pan to be rotated through 90 degrees. This space-saving device means it can be hidden inside a wall recess or closet when not in use. The room space can therefore be used for more than one purpose, creating great flexibility that helps optimize the use of space.
The frame is particularly well suited for properties where space is at a premium or where adding extra toilet facilities might not otherwise be possible or affordable. It can, for example, help maximize the use of space within a laundry room, basement or underneath loft eaves, or help create more flexible space in a half bathroom.
Hidealoo works with any standard wall hung ceramic pan and is capable of holding 400 kg in weight. It has been successfully operated through 250,000 flexing cycles – the equivalent of being used 10 times a day for 65 years.
Attendees at KBIS will be able to speak with the Hidealoo team and see the frame in action at the British Pavilion, located in South Hall.
Hidealoo picked up Silver at the prestigious New York Product Design Awards 2024. This follows the company being named Best New KBB Product at the BKU awards 2024, receiving a KBB Innovation People’s Choice Award and a Top Design Award at the European Product Design Awards.