Whipsaw partnered with DG TAKANO to design a faucet around Bubble90 technology, creating the innovative Bubble90 Extreme Water-Saving Nozzle.
Whipsaw was tasked with designing a faucet for a variety of use cases, which resulted in a product flexible enough to fit different washing styles around the world. The Bubble90 uses 80% less water and offers better cleaning power than a regular tap with a patented Pulsation Flow technology. It’s currently the world’s best water-saving technology in a world where water resources are increasingly a concern. For this faucet, Whipsaw focused on pure industrial design, in particular the form and aesthetics.
Design innovations include the floating cord and visible mechanics of the faucet. The user starts to connect with the fundamentals of tubing, with the sculptural elements of a commercial kitchen coil spring faucet implied in the Whipsaw design. The team stripped the faucet to its essentials, which freed up the water tube, allowing it to be much more maneuverable. The faucet head can be aimed in any direction without having to break it away from the stand – a stark contrast to current kitchen faucets, where the docking position is straight on. This faucet has infinite possibilities, enabled by an innovative magnetic ball joint.
Whipsaw is a highly acclaimed strategy, product design, and experience innovation firm renowned for its bold innovative integrity, rich design ideology, and intuitive product solutions that enrich the human experience. The San Francisco based firm is led by design visionary, CEO, Founder and Principal Designer, Dan Harden.
