Lowe’s has announced a multi-year commitment to become the leading retail destination for aging-in-place and life-change solutions through the launch of Lowe’s Livable Home.
The program, operational in nearly 500 stores and 50 metro areas, offers expertise, services and affordable products, with a range of styles and budgets to meet any ability by creating a one-stop destination for universal design options.
The retailer is partnering on a customer education campaign with AARP, the largest non-profit organization dedicated to serving people 50 years and older and their families.
Lowe’s commitment comes at a critical time, as preparing homes for all of life’s changes is one of the largest unseen issues in America: Less than 1% of U.S. homes have particular features needed to support aging in the home, according to AARP, while 77% of people aged 50 years and older would like to stay in their current home as long as possible. Eight in 10 adults aged 50 years or older want to stay where they live, but many people lack the expertise or resources to adapt their home.
“Nearly every family in America at some point, including my own, faces the important and often intimidating responsibility of preparing a home for life’s changes,” said Marvin Ellison, Lowe’s chairman and CEO. “Lowe’s Livable Home is uniquely positioned to help address the customers’ desire for a one-stop destination with trusted resources and affordable solutions they need throughout every step of the journey. It’s a commitment to our customers who turn to Lowe’s to make their homes better no matter what change they face in life.”
Lowes.com/LivableHome takes visitors to a virtual library of articles and videos that will be updated regularly. AARP will help create educational online content on the site focusing on taking age-friendly design action. AARP will also assist in the training of Lowe’s associates.
In select stores, customers will be able to access free virtual assessments with Lowe’s aging-in-place specialists. Lowe’s independent service providers network will also provide assessments, installation and ongoing customer service support for projects ranging from a low-threshold shower installation to more simple installations of grab bars and temporary or permanent stair lifts and ramps.
