imm cologne is continuing the strategic development of its brand architecture. Two new distinct sub-brands, Global Sourcing and Retail Furniture, will complement the established umbrella brand for the first time at the next edition of the trade fair, which will take place in Cologne from 19 to 22 January 2027. With this new structure, imm cologne will better reflect the differing requirements and business priorities of the international furniture market – while maintaining a shared focus on consumer-oriented interior design.
The international furniture market and its sourcing structures are changing, with global manufacturers and suppliers playing an increasingly important role for European retailers. At the same time, demand for market-ready products in the entry-level to mid-range price segments remains high.
“With the new sub-brands Global Sourcing and Retail Furniture, imm cologne brings greater clarity and opens up targeted business opportunities for market participants. As an international business platform for the consumer-oriented furniture industry, it provides a single venue where diverse requirements for sourcing and product range planning can be met,” explains Bernd Sanden, Director of imm cologne.
With Global Sourcing in Hall 11.1, imm cologne 2027 is establishing a new sub-brand for sourcing and procurement for the consumer-oriented furniture industry. The B2B marketplace will connect international production and supply expertise with demand from the European furniture market. It will span OEM and ODM production, private-label and contract manufacturing, the development and sourcing of new products and collections, and the building of global supply chains.
With Retail Furniture, imm cologne 2027 is establishing a new sub-brand in Hall 10.2 for store-ready furniture, market-ready ranges and design-led furnishing solutions in the entry-level to mid-price range. This is where manufacturers and brands will meet buying groups and decision-makers from both bricks-and-mortar and online European furniture retail.
