The 2025 edition of the Salone del Mobile – which opened in Milan against a backdrop of strong market turbulence – notched up 302,548 attendees, a figure in line with the Euroluce 2023 (a biennial exhibition), confirming the key role of the event, which this year turned the international spotlight on 2,103 exhibitors from 37 countries. Complementing it was programming that generated new visions of the future, beyond the challenges.
In the aftermath of the announcement of the US tariffs, at a time of maximum international market tension, Salone registered great expectations for new business geographies: 350 major investors, buyers, retailers, contractors and media from 50 countries with 27 delegations from Asia and the Gulf countries attended the trade fair in Milan, thanks to the support of the ITA – Italian Trade Agency.
The number of students visiting Salone 2025 was in line with 2024 and sharply up on 2023: 8.517 Italians, 6.543 foreigners, a 32% increase over the previous edition of Euroluce. Added to these numbers were the 39,000 visitors to SaloneSatellite, which confirmed its status as an international lexicon of contemporary creativity, a reference point for companies in search of new talent. The 2025 edition saw 700 participants from 37 countries.
Gallery photos are courtesy of the brand unless otherwise noted.
