The High Point Market Authority (HPMA) calls for applicants to its spring Design Influencers Tour program at High Point Market, organized in partnership with Esteem Media. Interior designers and other design-focused influencers must apply by Friday, Feb. 14 to be considered.
During April Market, 10 spring design influencers will tour sponsoring showrooms for two days to identify their top home furnishing and decor finds. Candidates will be selected based on their social media or blog following, content quality and posting frequency. Selected influencers will be tasked with reporting, from their individual perspective, on the home furnishings products and other High Point Market experiences they encounter after visiting each stop on the organized tour.
“Influencers across the home design categories are encouraged to apply,” said Adam Japko, founder of Esteem Media and the Design Influencers Leadership Conference. “Through their extensive social media reach, each influencer plays a role in elevating brand exposure for our sponsors.”
In exchange for participating this season, HPMA and Esteem Media will provide each influencer with a fee for creator services, along with accommodations for travel expenses.
“The Design Influencers Tour also benefits sponsoring showrooms,” said Tammy Covington, HPMA president and CEO. “These exhibitors will enjoy the spotlight as our design influencers share their findings on social media.”
The Spring Market tour dates are set for April 27-28. Prospective influencers must complete the online submission form by 5 p.m. ET on Feb. 14.