KBB got a chance to catch up with Zach Elkin, president of Beko U.S., who discussed with us some of the company’s industry-changing announcements and the new appliance technology it will be featuring at KBIS 2022. As some of you may already know, Beko is the leading home appliance brand in Europe and is gaining much traction in the U.S. and all around the world. The company is a strong advocate of health and wellness and sustainability – not just in its products but in its production process as well.
Beko is the only home appliance brand to receive the EPA’s highest ENERGY STAR designation every year it has operated in the U.S. It has announced 2022 as the year of the Healthy Kitchen, with plans to announce its Healthy Kitchen Council at KBIS next month. Beko will also feature several game-changing technologies at KBIS, including its EverFresh Blue Light and Harvest Fresh technologies for refrigeration, as well as its CornerIntense dishwasher, which has been completely redesigned.