SEN Design Group, the membership-based organization for kitchen and bath professionals, has announced the appointment of Kathy Tilley as its new president. With more than 20 years of experience in business leadership and a strong background in the kitchen and bath industry, Tilley brings a bold vision for the future of SEN Design Group.
As president, Tilley will oversee strategic initiatives, enhance member services and drive the company’s continued expansion. She succeeds Ken Peterson, CKD, and will work closely with the board of directors to build on the organization’s legacy of empowering independent kitchen and bath businesses with the tools, education, and support they need to thrive.
“I am honored to step into this leadership role at SEN Design Group,” said Tilley. “For over 30 years, SEN has been a driving force in this industry, fostering a collaborative community that helps kitchen and bath professionals succeed. As we enter our next era of growth, our commitment remains unwavering: to deliver unmatched value, foster innovation, and elevate the businesses of our members and vendor partners.”
Peterson, who founded SEN Design Group and shaped its industry-leading membership model, expressed strong confidence in the transition.
“Kathy is the right leader to take SEN into the future,” said Peterson. “Her expertise, passion and dedication to the industry will ensure continued growth and prosperity for our members and vendor partners.”