Re-Bath Drives Midwest Growth Amid Recent Franchise Agreements

Published: December 27, 2022

Re-Bath, the complete bathroom remodeling franchise, has announced a two-territory signed agreement servicing the greater Indianapolis market, a signed agreement in Missouri servicing the Kansas City DMA, and a single-territory agreement for the greater Toledo, Ohio, market. With large retailer partnerships contributing to the brand’s growth and market share gains driving nearly an 80% YOY increase in systemwide sales, existing and new franchisees are flocking to the franchise opportunity. Leadership sees vast opportunity for Midwest growth with more than 10 available territories across five states. 

Behind the two-territory Indianapolis agreement is Chris Horney who owns Re-Bath franchises in Cleveland, Columbus and Pittsburgh. Having seen immense success across these existing locations during the past 12 years, Horney was ready for expansion. National retail partnerships continue to provide strong growth opportunity, and after more than a decade in business, Horney has sold more than $1 million in bathroom remodels. He now looks to the future, continuing to drive strong performance with Re-Bath open and operating in Indianapolis. 

“I’ve been on an incredible growth journey with Re-Bath, and there’s definitely more expansion in front of us,” said Horney. “Our team has now grown to 70 employees who all play a strategic role in the success and longevity of the business. We’ve built a remarkable culture, all working toward the same goal, and as a result have tenured employees with strong experience fueling our success. In fact, we have several relocating to Indianapolis to help launch the business in this new market.”

The new Kansas City Re-Bath is owned by franchisees Dan Brouillet, Brandon York and Julie York. The trio currently own another Kansas City territory. Brouillet also owns Re-Bath Minneapolis that generated $16 million in net sales last year alone. This team will use their knowledge of the industry and previous experience to create repeated success. 

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“Signing on for another Re-Bath location was a natural next step to continue our growth with the brand,” said Julie York. “As an industry leader, Re-Bath has been extremely supportive in our journey and helped us strategically decide the markets that made sense for us to expand into. We’re excited to continue our entrepreneurial journey with the Re-Bath team and further grow the brand’s presence across the Midwest.” 

Set to open in January is Re-Bath – Toledo. This territory is owned and operated by existing franchisee Jeff Oslund. With nearly three decades of success operating Re-Bath in the Detroit DMA, Oslund is eager to capitalize on the Midwest expansion opportunity and bring Re-Bath’s services to meet demand in the greater Toledo market. 

“Expanding formally into the greater Toledo market is a natural extension of the success we continue to build in the Michigan market,” said Oslund. “We have a great team of employees who are eager to extend our brand experience and capitalize on the remarkable growth we are experiencing.” 

Re-Bath boasts incredibly strong brand awareness across the Midwest with a vast number of locations, and has available territories for growth:

  • Four available territories in Illinois: Chicago
  • Three available territories for Indiana: Evansville, Fort Wayne, South Bend
  • Two available territories in Kansas: Topeka and Wichita.
  • Two available territories in Missouri: Columbia/Jefferson City and Northeast/Southeast side of St. Louis.
  • Two available territories in Michigan: Kalamazoo/Grand Rapids and Traverse City 

“These franchisees have proven to be ideal partners for our brand, and I am thrilled they are continuing to grow and see success,” said Brad Hillier, CEO of Re-Bath. “We are looking to expand in Illinois, Indiana, Kansas, Missouri and Michigan, as these territories have a large population we aren’t currently reaching. A franchise candidate would have exclusive access to these areas and the opportunity to become a prosperous local business.” 

Per Re-Bath’s Franchise Disclosure Document, franchisees with territories between 500,000 and 1.25 million had average revenues of more than $2.35 million in 2021, up 9.5% from 2020.   

The success achieved by the brand has not gone unnoticed as Re-Bath ranked No. 2 on Qualified Remodeler’s Top 500 Nationals List and was recognized by Entrepreneur’s Franchise 500, the world’s most comprehensive franchise ranking. Most recently, Re-Bath earned the No. 1 spot on Bob Vila’s 2022 Best Home Improvement Contractors of 2022 Ranking for “Best Bathroom Renovations.” The franchise is building off this momentum for repeated success throughout 2022, with a goal of awarding 18 franchise agreements while strengthening performance and same-store-sales. 

As the largest bathroom remodeling company in the United States, Re-Bath has established a proven business model, franchise office support and an infrastructure for growth as it continues to seek strategic franchise partners to expand its footprint nationwide.

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