Saurit Creative Announces Marketing School for Creatives

Published: January 13, 2025

Ericka Saurit, CEO & founder of Saurit Creative, a marketing consulting agency for brands and creatives, is announcing the launch of Marketing School for Creatives, a new and innovative international marketing training platform. 

Premiering its first session Jan. 13 to Feb. 7, Marketing School for Creatives (MSC), is a marketing training platform tailored specifically for interior designers and other creative professionals. 

“Interior designers and creatives pour their hearts into their work, but too often, their talent gets overlooked because marketing feels confusing, time-consuming or out of reach,” said Saurit. “MSC Live was created to change that. It’s where creativity meets strategy—giving designers and other creatives the tools, clarity, and confidence to market their businesses effectively and attract the clients they deserve.” 

MSC Live 2025, a four-week virtual event, focuses on transforming how designers and design professions in the home industry brands market their businesses. Attendees will unlock cutting-edge marketing tools through expert-led workshops, and gain real-time support to help build momentum and grow their business in 2025 and beyond. 

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“It all makes so much sense and feels so attainable when Ericka guides the process,” said Jane Dagmi, managing director, HPXD. “Each segment built upon the next to reveal how to create a holistic brand story and marketing strategy. I never took marketing in college, so I loved learning about basic principles of brand marketing like content pillars, emotional resonance and the brand marketing funnel.”

Saurit is renowned for her ability to lead campaigns for brands like Airbnb and Estée Lauder and is a global brand strategist with decades of experience in the home, furnishings and vacation rental industries.

“I created Marketing School for Creatives because I saw a gap between the inspiring work of designers and other creatives were doing and their ability to fully communicate their brand story,” she said. “For many of the home industry brands I work with, translating their vision into compelling marketing that attracts their perfect fit clients is challenging.”

MSC Live 2025 will feature a powerful lineup of industry leaders and marketing innovators ready to share actionable insights and game-changing techniques. The event kicks off with a keynote conversation on building a purpose-driven brand with AphroChic founders Jeanine Hays and Bryan Mason and features insightful weekly workshops from more than 20 industry leaders, including Kara Mercer and Teressa Johnson, Jenna Gaidusek, Amber Guyton, Kate Bendewald, Nicole LaShae Ben and Sumaira Amber. 

“Over four weeks, participants will learn actionable strategies for polishing their brand story, mastering visual storytelling, creating a marketing plan, and amplifying their reach using social media and other tools.” Saurit shared. Adding, these live virtual workshops are reinforced with weekly office hour calls with MSC founder and brand strategist, Ericka Saurit, with recorded sessions available on demand, anytime on the MSC platform. 

Registration for Marketing School for CreativesMSC Live 2025 is open now at www.marketingschoolforcreatives.com/live.

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