How Designers Can Master TikTok

Published: October 9, 2024

In our latest From the Tap podcast, we speak with Julie Jones, founder of San Diego-based Julie Jones Designs about how she achieved a half-million followers on TikTok and embraced virtual design tools and techniques.

The conversation starts with Julie recapping her initial foray into social media. After bartering with a friend to launch her channels, she got her first taste of virality when her interior design-focused video garnered 600K+ views overnight.

Next, she talks about the factors that drove her decision to shift to an online presence, and details the adjustments she had to make in her pivot to a virtual platform after working for more than a decade in an in-person capacity at a design office.

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Then Jones goes into the nitty-gritty of her social media campaigns, breaking down the time and techniques she devotes to developing content ideas, production, writing and more, walking listeners through a typical TikTok filming as an example.

Finally, Julie shares her thoughts on the future of social media as it relates to the practice of interior design – the practical as well as the possible.

To hear more from Julie Jones, listen to the podcast on SpotifyApple Podcasts, Pandora and other outlets.

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