With a history dating back to the early 1900s, Erb Company has been dedicated to building Buffalo for more than a century. The company has supplied the plumbing and heating systems for many homes and structures throughout Western New York.
And while the region’s economy has been one of the hardest hit in recent decades, with losses in manufacturing, population, jobs and income, Erb Company has steadily continued to grow its business by supplying excellent products and knowledgeable service and placing great value on their customer relationships.
Now, with the Buffalo and Niagara Falls area among the hottest housing markets in the country, Erb Company is committed to continuing that growth by reaching new audiences and expanding its customer base. One of the newest ways the company is engaging with customers is by implementing an interactive, consumer-centric website, www.buffaloplumbingshowroom.com. The site includes a graphic-rich online catalog, a blog that shares trends and ideas and a “style quiz” to help consumers discover the look they want to create.
“There was no real reason for consumers to visit the previous version of our website,” said Melissa Dell, Buffalo Plumbing marketing director. “Google was already providing our address, phone numbers and hours of operation, and we weren’t offering much value for consumers who were looking for detailed product information and design ideas. We wanted a site that would drive more foot traffic into the showroom and engage with potential customers online.”
In today’s market, research shows that more than 80% of smartphone users consult their phones on purchases they are about to make in a store, and 45% read reviews before making a purchase.
“If you’re a business today, and you don’t have an online presence that gives potential buyers the answers they’re seeking during their research phase, you simply do not exist to those consumers,” Dell noted. “Bravo has given us a relevant web presence — complete with a digital catalog of the products we carry and prices we offer direct to consumers — that we will use to further our brand awareness in the greater Buffalo and Northeastern Pennsylvania areas.”
MyPlumbingShowroom.com is a service of Bravo Business Media, which provides full digital and mobile access to content for independent plumbing showroom customers like Buffalo Plumbing Showroom of Erb Company.
In addition to an enhanced rendering of product information across all platforms and devices, Bravo has optimized search and selection functions for superb user experiences. The customized websites and easy-to-use online catalogs feature a full range of products and services offered by each showroom.
