DeWils Fine Cabinetry has partnered with FinishMatch to simplify how its customers shop for cabinets. FinishMatch’s innovative technology allows customers to upload an inspiration photo and instantly provides them with matching DeWils finishes and wood species, making the selection process faster and more personalized.
Cabinet manufacturers often provide a wide range of stain, paint and wood combinations to suit different design styles. While this variety is essential, it can be overwhelming for professionals and shoppers who may not always know what they’re looking for, often getting lost in the sheer number of options. With FinishMatch, the need to scroll through endless choices and guess which one fits best is eliminated, leading to a smoother shopping experience, lowering bounce rates and increasing conversions.
“We’re excited to enhance the shopping experience for our customers and leverage the insights that FinishMatch provides,” said Brianne Wilson, director of marketing at DeWils. “This partnership helps us better serve customer needs and stay ahead of emerging trends.”
This partnership also unlocks key insights for DeWils. Every customer-uploaded photo is analyzed, giving DeWils valuable data on what customers are looking for. This information helps inform marketing strategies, new product development and identify gaps in their finishes catalogue.
“We’re thrilled to work with DeWils to simplify the finish selection and offer valuable, real-time data to improve both customer experience and new product strategy,” said Corbin Clay, founder of FinishMatch.
