DeWils Fine Cabinetry, a family-owned manufacturer based in Vancouver, Washington, and known for craftsmanship, quality and integrity since 1959, has announced a bold step in the industry — the return of its “All Woods, One Price” policy.
This move eliminates the traditional upcharge seen for premium wood species, such as walnut, mahogany, quarter sawn oak and bamboo, allowing homeowners and designers to choose their preferred wood without compromise.
“Going back to our roots means returning to what makes DeWils different,” said Tracy Wilson, CEO. “We were one of the first in the industry to offer all wood species at one price, and we’re proud to bring it back. This change simplifies the design process for professionals and empowers homeowners to select what they truly love, rather than what fits their budget tier.”
By removing cost barriers between standard and premium woods, DeWils is once again setting itself apart in an industry that has largely moved toward upcharges and complexity. The company believes this bold step reflects its long-standing values of transparency, craftsmanship and putting customers first.
“Design should be about vision, not limitations,” added Wilson. “This policy lets design preference lead the way while keeping pricing clear and straightforward.”
DeWils Cabinetry is one of the few manufacturers in the nation to offer this kind of pricing structure, underscoring its commitment to authenticity and innovation in cabinetry.
