LuxeHome, the world’s largest collection of premier boutiques for home building and renovation, is excited to announce that Dacor, an American luxury home appliance brand, will open its second, wholly owned showroom on the first floor of the historic Merchandise Mart in downtown Chicago in the spring of 2019. The newly designed Dacor Kitchen Theater will play home to the brand’s personalization capabilities, innovative technology, performance and impeccable style for the modern entertainer. The company plans to celebrate with a grand opening event in April 2019.
“Dacor has built its reputation on over 50 years of meaningful innovation and dedication to its customers,” said Toni McIntosh, vice president of leasing, theMART. “We are delighted to welcome them and look forward to the opening of their showroom experience. The addition of Dacor further establishes LuxeHome as the preeminent destination for homeowners, interior designers, residential architects and luxury custom home builders to source products for home building and renovation.”
The Dacor Kitchen Theater will invite experimentation and foster collaboration, enabling visitors to interact with Dacor appliances and gain firsthand knowledge of their unique features and benefits. The space will also feature a dedicated area for cooking demonstrations and programming in addition to product education for designers, dealers and homeowners.
“Opening the Dacor Kitchen Theater at LuxeHome and the iconic Merchandise Mart is the next step for the Dacor brand,” said Randy Warner, president of Dacor. “When thinking of Chicago, we knew this was the destination for showcasing our innovative product offerings. And with momentum continuing to build in 2019, we couldn’t be more excited to unveil a space where members of the trade community and homeowners can come together to experience Dacor directly while inviting collaboration and education.”
In addition to a dedicated cooking demonstration and events space, Dacor will showcase its signature DacorMatch Color System, which provides consumers with endless possibilities to color-customize select Dacor offerings. Furthermore, the space will highlight two signature collections that exemplify the modern entertainer: Modernist and Heritage Both acclaimed collections feature innovative and versatile products that easily integrate into any kitchen style – the Modernist and Heritage collections.
The opening of the Dacor Kitchen Theater in Chicago follows a series of new initiatives for Dacor as it looks to expand the business throughout the consumer and trade communities. Earlier this year, the brand debuted its first-ever showroom, The Dacor Kitchen Theater, in the A&D building in New York City, and this summer, Dacor will open its flagship Southern California showroom near its headquarters.
