The Portland Timbers today announced a new multi-year jersey rights partnership with DaBella, a Portland, Oregon-based leader in home improvement services. DaBella will be featured prominently on the Timbers’ home, away and specialty game kits and club apparel as the “Official Home Improvement Partner of the Portland Timbers.” The jersey partnership marks the Timbers’ first new kit sponsor since joining MLS in 2011.
“We are thrilled to partner with one of the fastest growing home improvement companies in the nation and look forward to seeing DaBella on our kits beginning in 2024,” said Portland Timbers CEO Heather Davis (above right). “A company with roots in my hometown of Hillsboro, DaBella is uniquely positioned to use their resources to partner with us to make a positive impact in our community.”
DaBella was founded in Portland in 2011 and has since grown to 46 locations in 17 states providing roofing, window, siding, and bath replacement services. As part of this partnership. DaBella will provide home improvement services to the community, including a program where DaBella will build new roofs for fan-nominated families in need. DaBella and the Timbers will also work together on various other community initiatives through Stand Together Week and the Portland Timbers Community Fund. In addition, DaBella will serve as a co-presenting sponsor for all Timbers Youth Camps.
“It is a dream come true to partner with the Portland Timbers and give back to the community that helped us start this journey,” said DaBella CEO, Donnie McMillan, Jr (above left). “Portland is our home. Our alignment with the Timbers, an organization that shares our core values, will allow us to cultivate a positive impact to the local communities in which we serve.”
Additionally, DaBella and the Timbers will introduce the “DaBella House,” a semi-permanent in-stadium structure, adding to the fan experience at Providence Park. Up to four fans at every home match will receive complimentary seat upgrades to the DaBella “Best Seat in the House” section. Added value opportunities for Providence Park attendees and Timbers fans throughout the country will be announced in the future including promotions, giveaways, and more.
“In addition to reaching the Portland community and Timbers fans, this is a tremendous platform to grow our national footprint through the power of the MLS, its media partnership with Apple TV and the upcoming 2026 World Cup,” said Bastian Cowsert, Chief Marketing Officer. “Sports brings people together. Whether you’re playing or watching, athletics creates community. Connecting with an organization that focuses so much on community was a key factor in embarking on this partnership.”
The Timbers partnered with Innovative Partnerships Group in its efforts to identify and secure its jersey partnership with DaBella. “We noticed DaBella began in Oregon and was expanding nationally very quickly,” said Daniel Cassidy, VP of Partnerships for Innovative Partnerships Group. “We knew they could benefit locally given the Timbers’ strong fan base, while also taking advantage of the national platform and brand equity lift that a jersey partnership in the MLS can provide.”
Photo credit: Photo by Tom Hauck/Getty Images for DaBella
