BKBG has changed its name to the Bath & Kitchen Business Group to more accurately reflect its brand and its commitment to serving as the trusted growth partner for independent kitchen and bath showrooms and design-build organizations.
“We have changed direction and focus in the past 24 months to better serve the needs of our Shareholders and Preferred Vendor and industry partners,” explained BKBG President Frank Morris (Granite State Cabinetry, Bedford, NH). “BKBG remains the largest member owned group purchasing organization in the kitchen and bath industry, however group purchasing activity is only the tip of the iceberg that BKBG offers to help our Shareholders and Vendor and industry partners grow their businesses,” Morris stated.
BKBG’s expanded scope of services includes employing data analytics to identify new and underserved market opportunities in a showroom’s service territory. The data enables a showroom to target specific submarkets and prospective clientele to maximize marketing time and investment and provide a metric that showrooms can use to measure their return on marketing efforts.
BKBG business growth services help its Shareholders improve all aspect of a showroom’s business operations that include sales process assessments and strategies, visual appearance, merchandising and display effectiveness that enhance customer experiences and make it easier and more enjoyable to sell. Additionally, BKBG provides Shareholders with showroom space planning and design services and offers an integrated design and business management software solution for quoting, ordering, scheduling and controlling showroom operations.
BKBG Changes Its Name
BKBG showroom optimization services enable its Shareholders to capitalize on opportunities to convert non- and low-performing lines with those that contribute
to meaningful sales and margin growth. BKBG often recruits manufacturers and service partners to assist through generous display allowances, better pricing and more lucrative staff incentives in return for a commitment to increase sales volume.
BKBG is partnering with Remodelers Advantage to develop and offer exclusively to its Shareholders the heralded RA roundtable program, a world-class advisory service that brings together best-in-class showroom owners to help one another grow by identifying metrics and benchmarks for profit margin, overhead, and all drivers of business operations that affect bottom-line performance.
BKBG Shareholders have access to marketing platforms that have a proven track record of placing their showrooms on the first page of Google searches without having to pay for ad words or incur other marketing costs and customized website ebooks to assist showrooms covert more website visitors into showroom customers.
Peer connection and the ability to tap into the collective knowledge and expertise of best-in-class operators across North America are additional benefits that BKBG Shareholders use to grow their business, address everyday challenges and brainstorm new initiatives. Quarterly, BKBG Shareholders meet with peers with similar business models in noncompeting markets to solve common problems and serve as a sounding board for new ideas and untested strategies. Between peer calls, BKBG Shareholders can seek guidance and communicate with peers at any time through BKBG’s Microsoft Teams platform and its LinkedIn Group.
Continuous education and professional development opportunities are additional components of BKBG’s business growth services. BKBG and Remodelers Advantage are developing an online learning center that will provide resources for improving management, fiscal operations, sales, marketing and human resource practices. BKBG’s ongoing series of webinars and training sessions provide content to address the specific needs of kitchen and bath showroom owners, managers and designers.
Business advisory, peer connection and professional development opportunities complement the financial benefits BKBG Shareholders obtain from quarterly rebates, preferred pricing and generous display and freight allowances from approximately 50 industry partners.
