Houzz Inc. is transforming the way professionals work with their clients through Houzz Pro, the industry’s most comprehensive SaaS marketing and business management solution. During a year of unprecedented demand for home professionals on Houzz, with project leads increasing by more than 50% compared to pre-pandemic levels, this solution has become an integral part of the workflow for interior designers, builders, remodelers and other industry professionals. In fact, use of collaboration and transaction tools on Houzz Pro has grown by 10x and 4x, respectively, since April 2020.
The tool empowers pros to stand out, win more clients and manage their projects efficiently and profitably. During the past year, Houzz has released tools to support pros’ businesses, including enhanced marketing features like company highlight videos to reach new customers, video meetings and consultations to connect and collaborate with clients, 3D floor plans and mood boards to help clients visualize projects, and financial tools that make it faster and easier to get paid.
“We are proud that Houzz Pro has become the industry standard for home renovation and design pros looking to elevate their businesses and deliver a world class customer experience,” said Alon Cohen, Houzz co-founder and president. “In the past year, this tool has empowered pros to not only attract and close new clients, but also communicate and collaborate with them remotely when the pandemic called for reduced in-person interactions. As homeowners become accustomed to the efficiency and transparency that these tools provide, they will come to expect them of the pro community, much like we saw with online portfolios on Houzz.”
The new tool makes it easy for pros to provide a superior client experience that delivers on how homeowners want to work today, online and with greater visibility and transparency. The client dashboard includes timelines, payment schedules, communication history and more, on-demand. Since June 2020, the number of dashboards shared with clients has grown by 6x and online payments accepted through the platform has grown by 5x.
“Houzz Pro has launched my business ahead by two years. It simplifies everything for me and my clients, so I’m able to save time, money and stress,” said Bryan Payne, home builder and owner of Many Mansions LLC. “My clients love the dashboard and online payments, which give them peace of mind that they know exactly what’s going on with their project at any given time. They can check in on project timelines and view invoice payment confirmations all in one place, on a platform they trust.”
