Florim‘s investment path of opening new, institutional spaces all over the world continues. Following the opening in Singapore last November, the group launches a flagship store in Frankfurt, Germany, an important European design center. The new location will open on Feb. 27.
The showroom, located at Hanauer Landstr. 175-179, is a place for dialoguing with design professionals and a venue for events, meetings and training. Above all, it is a showroom displaying the Made in Florim porcelain collections.
The store is housed in a listed building dating to 1886, and it maintains the same stylistic identity as the brand’s other institutional showrooms in the spatial layout.
