Crescent Baths & Kitchens, the showroom of Crescent Supply, recently launched its online catalog with access to an impressive 350,000 SKUs, powered by MyPlumbingShowroom.com.
“Approximately 90 percent of our sales are outside-the-wall bath and kitchen products,” said Emil Neufeld, Crescent executive vice president, who led the company’s decision to migrate its showroom web presence to MyPlumbingShowroom.com, a service of Bravo Business Media. “So, it’s extremely important that customers have access to the highest-quality content available – all through one site. One of the reasons we changed solutions is the vast amount of product data that Bravo provides us. Bravo’s direct relationships with manufacturers means that about 850,000 SKUs can now be accessed through our site, significantly more than in the past. Users can view the full descriptions, specifications and images for each product, making for a complete site.
“This solution also helps our sales team put together high-quality look books for customers. Now, our sales team can quickly and easily produce very clean, appealing visual presentations that knocks the socks off of what we did in the past. It also saves them a lot of time because everything is right there in one location.”
Crescent went live with Bravo’s solution, including the SPEX Builder tool, in March. Neufeld said that they chose to keep their existing company website in place, but their new online showroom tool is just a click away. When site visitors click on the “Products” tab, they are now taken directly to Crescent’s showroom catalog, which has a complementary look. The MyPlumbingShowroom.com solution has been integrated into Crescent’s ERP, giving it an advantage in providing timely and accurate quotations.
“We’re excited to welcome Crescent Baths & Kitchens to our growing list of Forte members and independent plumbing showrooms,” said Adam Nattrass, sales associate of Bravo Business Media. “They realize how having such a complete online presence can increase interest and drive traffic to their showroom. Studies show that more than 80 precent of consumers go online first when shopping for decorative bath and kitchen products, but only a small percentage of those consumers are actually buying those products online. This new strategy enables companies like Crescent to first capture consumers’ interest — and then their purchases.”
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