California Faucets claims another award for its signature Pixar-inspired videos. The company’s latest video, “Bath Time,” has won a Gold Award in the category of Digital Video Creation/Live Action/Animation in the AVA Digital Awards 2019 competition.
Following last year’s win for “Aqua Pella,” the fun and memorable story of five faucets in a singing competition, “Bath Time” creatively blends computer-generated imagery (CGI) with live action.
“With ‘Bath Time,’ the idea was to have viewers interact emotionally, through animation, to something inanimate that they use every day—a faucet,” said Noah Taft, California Faucets senior vice president of marketing and sales. “We appreciate that the judges recognized us for presenting something refreshingly different for our category with this video.”
AVA Digital Awards is administered and judged by the Association of Marketing and Communication Professionals (AMCP). The international organization consists of several thousand production, marketing, communication, advertising, public relations and freelance professionals. Judges are industry professionals who look for companies and individuals whose talent exceeds a high standard of excellence and whose work serves as a benchmark for the industry.
