GRAFF has established a permanent residency at the Merchandise Mart in Chicago. This represents GRAFF’s first dedicated permanent display in the Merchandise Mart and signals the company’s intention to align its design-oriented portfolio with architectural centers. The new space offers architects, designers, specifiers and the general public the opportunity to view GRAFF products that might not be on display at their local showroom.
“We are thrilled to join the popular and busy Merchandise Mart and the prestigious LuxeHome family,” said Al DeGenova, vice president of global sales and marketing. “This dedicated space is sure to broaden our exposure and attract new clientele, as well as provide a forum for our current customers and specifiers to see our newest products.”
