We recently spoke with designer Christina Cruz of Austin-based Christina Cruz Interiors about pivoting careers with purpose in our latest podcast.
Cruz originally followed a very different career path, spending 15 years as a digital media marketing executive before following in her interior designer-father’s footsteps. She explains the forces that motivated her to finally give into her passion and transition into the design profession.
Cruz talks about the specific challenges and the opportunities she encountered when making the pivot into design work.
She explains how her experience in digital media and marketing informs her approach to the day-to-day operation of a design business. Among the lessons learned she shares, the keystones of branding, storytelling and audience engagement were all shaped by her previous career.
In particular, Cruz’s background gave her insights into how to build her own design firm into a brand. She talks about her strategy for client acquisition as well as proven tactics for effective social media content and visibility.
The chat comes to a close with the designer offering some advice to professionals who are considering a career shift of their own into a creative field.
To hear the full conversation with Christina Cruz, listen to the podcast on Spotify, Apple Podcasts, Pandora and other outlets.
