Karndean Designflooring is providing its retailers with a sales tool to create an exceptional experience that sets their business apart with the unveiling of three new Karndean Design Aesthetics for 2026: Senti, Luma and Dopa•Mine. Because retailers have an opportunity to do more than sell a floor when a designer or homeowner walks into the showroom, each aesthetic represents an on-trend interior design style with curated flooring recommendations – allowing retailers to discover what customers do and do not like, ultimately guiding them to a floor they will love.
After successfully introducing the Karndean Design Aesthetics concept in 2025, the 2026 aesthetics reflect a gradual evolution of interior-design trends, rather than a dramatic shift. Karndean also promotes the aesthetics directly to consumers through social media and on its website, encouraging homeowners to create a space that reflects their style.
“Retailers can use Karndean Design Aesthetics as a sales tool to learn more about a homeowner’s style – or, for homeowners who don’t have a clear style or vision, the aesthetics can provide inspiration,” said Julie Thomas, Karndean senior retail channel manager. “It allows the retailer to get to know customers and provide a more personalized experience, with the ultimate payoff of guiding homeowners to the right floor.”
In the big picture, Karndean Design Aesthetics can be part of an elevated experience that wins repeat business and generates positive word of mouth.
“We want to help our retailers give homeowners a first-class customer experience, from inspiration through installation,” said Thomas. “Karndean Design Aesthetics can be part of that boutique experience.”
Karndean will provide brochures and product knowledge sessions to help retailers use Karndean Design Aesthetics in their showrooms.
