True Residential has expanded its Missouri roots with the unveiling of a fully dedicated showroom in Clayton, a stone’s throw away from its manufacturing facility and headquarters in O’Fallon.
Featuring five distinct vignettes, the ~2100-sq.-ft. space thoughtfully showcases True Residential’s full-size and indoor/undercounter refrigeration in a variety of fully styled settings, each designed to appeal to a range of aesthetic and functional preferences. Alongside these displays, the new 360-degree walk around Rockwell Social Grill — the result of True’s strategic partnership with precision grilling brand Caliber — further highlights the American-made brand’s celebrated legacy, vibrant range of finishes, and signature high-performance appliance solutions.
An inviting open kitchen layout with sleek Carlisle flooring greets guests on arrival, perfectly set up for entertaining with richly veined white marble Cambria countertops and a mix of island and lounge seating. Integrated into the Wunderwoods cabinetry is a 36-in. refrigerator and matching freezer in stainless steel — seamlessly united by the brand’s proprietary Joining Kit. Alongside that is an open bar with full-size refrigeration, as well as a slew of indoor/outdoor undercounter options that include a wine cabinet, refrigerator drawers, a beverage center and more undercounter refrigerators, all in an ultra matte black finish.
The open-plan concept continues through to the dedicated “outdoor” area, where lush green walls and undercounter units in a juniper finish line the perimeter. The Rockwell Social Grill — enveloped by luxurious Cosentino countertops — serves as the main centerpiece, inviting guests to explore its fully retractable “disappearing lid,” which reveals industry-exclusive 20,000 BTU patented Crossflame burners.
Further inside the Clayton showroom is a conference room — available to A&D professionals for private meetings — equipped with a coffee bar that incorporates several ADA-compliant refrigeration units finished with overlay panels, including an undercounter beverage center and wine cabinet positioned adjacent to the table for easy refreshment access. Nearby, a speakeasy showcases a 15-in. undercounter beverage center, beverage dispenser, clear ice machine and wine cabinet, all finished in True’s beloved emerald hue.
Rounding out the stunning showroom is a full-size refrigeration nook outfitted with a 30-in. beverage column and a 42-in. side-by-side (both in sorbet), a series of four 30-in. columns in the champagne finish that includes two dual-zone wine columns, a freezer and a refrigerator (all united by a Joining Kit), a 30-in. refrigerator with bottom freezer in cobalt, a 36-in. glass door refrigerator with bottom freezer in matte white and a 42-in. side-by-side in bluestone. These units collectively showcase the wide range of sizes and bold finish and hardware options available through the family-owned brand’s Build Your True program.
