Amphora, a brand presented at the Milan Design Week 2024, is making a name for itself in the tapware industry with an identity that is already solid and well stratified, and a variegated collection, fruit of a four-handed collaboration with one of the most prominent creative design firms, Studio Adolini.
A new player on the scene, Amphora springs from the entrepreneurial drive of the Ponsi brothers – Rocco, Silvia and Fabio – and their desire to recover the family expertise and give it a contemporary twist. The deep knowledge and long-consolidated manufacturing tradition of the Ponsi family in the industry constitute a fertile soil for the new brand to put down its roots, and from which to draw constant inspiration. The result is an innovative company in terms of design and experimentation, with a profound and authentic knowhow. Their aim is to look ahead and map out the future evolution of this industry, while putting technological, formal and material research at the centre, to develop a production system of inexorable sustainability.
These are the guiding principles behind Reel, the new tapware collection designed by Studio Adolini, which consists of progressive mixer taps, hot and cold-water taps, single-lever mixers, and thermostatic mixers, complete with showers and accessories of coordinated design.
The formal design is pared down, and the style of the collection is defined by its linear purity. It is no coincidence that the perfection of the circle is the common denominator inspiring the design, to be found on all the various elements, emphasized by an uninterrupted vertical groove on the lever – a functional yet decorative detail.
The force of this project lies in its design, together with its textural impact. In fact, the external parts of Reel are made of 316 steel, the most noble of metals. Its surfaces are then hand-brushed to confer a soft tactility and offer a multisensorial experience. Alternatively, they may be PVD-coated in the colors of black or copper, for an effect that is even more elegant or retro.
