Whirlpool Corp. Brings Purposeful Innovation Home

Published: April 2, 2024

Anyone who owns a home knows that life inside it isn’t always picture-perfect – it can be messy, sticky, and super busy. In other words – real. Whirlpool Corporation and its family of brands Whirlpool, Maytag, KitchenAid, and JennAir – recognize that today’s consumers need appliances that are made for the every day and help solve real challenges at home by streamlining everyday tasks.

Here’s a look at some of the latest and greatest and purposeful innovations Whirlpool Corporation showcased at the Kitchen & Bath Industry Show (KBIS), and how each can improve life at home for today’s consumers:

Craving Capacity

Sometimes it feels like there’s never enough room inside the refrigerator for all the groceries, meal prep, and more. Whirlpool Corporation’s newest innovation, SlimTech™ insulation technology, is the first vacuum-insulated structure (VIS) technology in a refrigerator in the North American market and can reduce wall thickness by up to 66%, allowing for up to 25% more capacity inside the refrigerator. It was unveiled in a JennAir® luxury 30 in. Column Panel-Ready Refrigerator, and won a Best of KBIS Gold award in the Game-Changing Innovation category. Not only does it increase capacity, it also increases energy efficiency in refrigerators by up to 50%. Plus, the material used in SlimTech insulation has the potential to be reused to increase sustainability.

Whirlpool wipeclean

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Whirlpool’s WipeClean Technology

Tackling Tough Messes

Cleaning up after mealtime is a chore that never seems to go away. The new Whirlpool® 30-inch Electric Range makes it a breeze with its WipeClean coating. Exclusive to Whirlpool Corporation, this feature requires just water and no harsh cleaners. Simply wet, wait a few minutes, then easily wipe away for a simplified cleanup.

Gas on glass purposeful innovation

KitchenAid Gas-on-Glass Cooktop

The new KitchenAid® 30″ Gas-on-Glass Cooktop is both easy to clean and the most powerful cooktop in its class. With 56.2K total BTU, including a central 18K BTU burner, it helps execute high-heat techniques, like stir-frying and searing. The glass top and dishwasher-safe elements, like professionally-inspired stainless steel knobs and continuous cast-iron grates, make cleaning up almost as easy as cooking.


KitchenAid Multifunction Over-the-Range Microwave Oven with Infrared Sensor Modes

The KitchenAid® Multifunction Over-the-Range Microwave Oven with Infrared Sensor Modes has a turntable-free design that allows users to easily wipe away spills from corner to corner. Infrared sensors inside monitor cooking progress and automatically adjust cook time and temperature as needed to help prevent splatters. Not only is it easy to clean, it also combines the features of an air fryer, toaster oven, convection oven, dehydrator, breadproofer, microwave, and ventilation hood – all into one space-saving appliance. It’s designed for seamless flush installation within a standard 12 ¾” cutout, so the kitchen stands out, not the appliance.

Kitchenaid four-door

KitchenAid Counter-Depth 4-Door Refrigerator with Exterior Water and Ice Dispenser

Creating Storage Solutions

The one thing everyone always needs more of? Storage! The KitchenAid® Counter Depth 4 Door Refrigerator with Exterior Water and Ice Dispenser turned heads at KBIS for its modern configuration that helps keep ingredients fresh and accessible, with premium sliding storage trays in the refrigerator and freezer. The side-by-side freezer offers the same visibility as above, so even frozen items can stay fresh and top-of-mind. The Custom Freeze Zone allows cooks to select the right temperature for whatever they’re storing: 0°F, 10°F or 19°F. And the removable wine rack offers a unique storage solution all in one appliance.

For more details on Whirlpool Corporation appliance offerings and industry insights, visit its website built for the trade, Whirlpool PRO.

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