For nine years, the Fisher & Paykel Experience Center in Manhattan’s A&D Building had served the brand and the creative community well. To embody the current F&P design language and ethos – luxury design inspired by nature – it was time to give the showroom a significant overhaul.
“We designed the New York Experience Center with Fisher & Paykel’s distinctly New Zealand approach to hospitality – one that’s rooted in care, ritual and intentionality. Our role was to translate that into New York’s architectural language, creating a material palette that feels pure in intent; specific to New York, yet aligned with the brand’s values,” said Aaron Schiller, founder and principal of Schiller Projects, which partnered with the F&P in-house designers on the project.
New York’s inspiration is evident throughout the 6,400-square-foot showroom. Material references to bluestone sidewalks, limestone façades and oak water towers are interwoven with collaborations from local artisans and makers – from lighting designed in Long Island City, to Brooklyn-based ceramicists, downtown floral designers and custom North American furniture – creating a unique space that’s both globally connected and distinctly of its place.
Three walls of windows flood the showroom with natural light, yet also posed a challenge to manage glare, heat and privacy. Rather than viewing these as constraints, the design team treated them as opportunities. They informed a layout anchored by a central core, around which visitors circulate to experience each scenario.
A trio of kitchens comprise the heart of the showroom. The Minimal Kitchen, designed in-house and crafted by Edgewood Made, embraces simplicity with visually recessive black-glass and integrated appliances. Created with Arclinea, the Contemporary Kitchen has a more layered expression of kitchen modernism. The third space, the Professional Kitchen, was developed with Henrybuilt and highlights robust, precision-engineered stainless-steel appliances.
In addition to these three hero environments, examples of smaller-footprint spaces demonstrate the versatility of the products. Created with Space.Theory, two compact kitchens – designed with apartments or townhouses in mind – demonstrate that luxury is defined by consideration, not scale. They also debut select appliances in a new finish, Minimal Gray, slated to come to the North American market in 2026.
Completing the customer experience are installations of the brand’s laundry products, its outdoor kitchen appliances and a wine & beverage demonstration area.
Sources
Design: Fisher & Paykel Design Team in partnership with Schiller Projects Photography: Ema Peter Photography Appliances: Fisher & Paykel Backsplashes: HPL Cabinets: Arclinea, Henrybuilt, Edgewood Made, Space.Theory, Christian Woo Faucets: Dornbracht Flooring: Carlisle Wood Floors Hardware: Blum, Hettich Lighting: Juniper Design, Stickbulb, Vibia Seating: B&B Italia, Kastella, Simon James Sinks: Julien Surfaces: ABC Stone
