Tubes’ North American debut features a curated collection of iconic products like the JJ heating accessory designed by Ludovica Serafini + Roberto Palomba. The iconic Italian brand known for transforming radiators into sculptural design objects has been launching some key electric collections like this one in the North American market.
JJ is a minimalist, sculptural electric heating object designed inspired by the iconic linearity of the artist Donald Judd. The Tubes offering features a dual-purpose design — when off, JJ functions as a refined storage shelf, and when on, it becomes a heating surface that warms towels for a spa-like comfort experience.
The fluted surface and soft curvature create an elegant, architectural presence that feels as good as it looks. JJ is safe for wet areas, as it runs on a 24V extra-low-voltage system, enabling installation in high-moisture zones like in walk-in showers or above bathtubs, despite being electric. Its UL safety certification ensures JJ meets the standards required in the U.S. and Canadian markets.
