True Residential Custom Finishes for Refrigerators

True Residential, a luxury home refrigeration brand with commercial DNA, unveils game-changing new additions designed to enhance the brand’s Build Your True program of custom finish and hardware options—an automotive-grade paint and a dedicated expansion to custom color matching. The brand’s investment in advanced new paint options allows for unparalleled customization.

The automotive-grade paint options range from alluring mattes to sparkling metallics that perfectly complement the brand’s selection of powder-coat colors. Protected by a rigorously tested top coat, the new paint option offers a unique appeal combined with exceptional quality. The addition will be part of a rapidly growing compilation of curated finishes applied in-house.

The recent debut of a dazzling pink finish, termed “Sorbet” (shown above)—outside of the brand’s ready-to-order custom options—was a hit. A sophisticated take on the pink craze hitting the design and fashion industries, the color matched finish showcases the brand’s capabilities and exemplifies the unique allure of custom color options. The opportunities are endless with various custom hues including Burgundy, a moody Dusty Rose shade, and personal custom color matches available with True Residential’s powder-coat and automotive-grade technology.

Photo credit: True Residential

Get the latest kitchen and bath products, trends and news delivered to your inbox.
Published: May 7, 2024
Strategy & Planning Series
Strategy & Planning Series
B2B Marketing Exchange
B2B Marketing Exchange East
Buyer Insights & Intelligence Series
Campaign Optimization Series