Samsung Electronics Co. Ltd. announced that its Bespoke refrigerator will be available in the U.S. this year. The Bespoke lineup will include an all-new 4-Door Flex format, first unveiled at CES 2021, that has sleek lines and a contemporary flat-panel design with recessed handles, blending seamlessly into existing kitchens for various lifestyles. 4-Door Flex also features a new Beverage Center and an improved Flex Zone. The lineup will also include Column and Bottom Mount Freezer formats, allowing for modular configurations that can grow to fit each household’s unique needs.
Bespoke refrigerators offer a dynamic mix of design options, with eight colors and glass or steel finishes. Color options include grey glass, sky blue glass, navy steel, champagne steel, matte black steel, navy glass, white glass and rose pink glass.
Maintaining the sleek overall design of the unit, 4-Door Flex Bespoke comes with a new Beverage Center inside the upper-left door that provides quick access two different ways, with an internal, filtered water dispenser and built-in AutoFill water pitcher. The AutoFill water pitcher automatically refills with fresh, filtered water, or you can easily infuse the water with a flavor of your choice. The refrigerator also features a Dual Ice Maker, which can make not only regular ice cubes but also small “ice bites,” which chill drinks faster.
The 4-Door Flex Bespoke features an improved Flex Zone, a versatile compartment that converts from fridge to freezer temperatures, offering the flexibility to meet a family’s food storage needs. The improved Flex Zone has five different temperature settings: Freeze, Soft Freeze, Meat/Fish, Fruits/Veggies and Beverage. There is also a Flex Crisper that allows you to store meat or fish at the optimal temperature, as well as a Crisper+ that keeps your fruit and vegetables fresher for longer.
In addition to the U.S., Samsung is also introducing the Bespoke refrigerator lineup across the MENA and European regions in spring 2021—expanding beyond the Northern European and Asian markets where it is currently available.
