Marca Corona has introduced the Calcecreta Collection, which expresses the beauty of imperfection. Here, Marca Corona reinterprets the ancient technique of lime painting through an authentic, essential language that is never austere but instead comforting, imbued with collective memory.
The density of lime painting is echoed by the enveloping look of natural tones. Delicate trowel effects and decorative bas-relief traces give the collection a particularly textured surface.
Calcecreta offers a wide range of solutions for floors and wall coverings with five sizes — from 30-by-60 to 120-by-278 cm — two thicknesses and two finishes. The collection is available in five tones — spuma, argilla, bisque, terracotta and selva. Materials like lime, earth and clay return to the forefront in the world of architecture and design, redefining interior spaces increasingly in harmony with the outdoors, to the point where the boundary between indoor and outdoor almost disappears.
Find Marca Corona at the Ceramics of Italy pavilion at KBIS 2025.