Fabuwood has unveiled Izel, the newest addition to its Designer Collection, a vibrant and stable blue that redefines both technical craftsmanship and creative storytelling. The name Izel, meaning “unique,” was inspired by the daughter of a longtime Fabuwood employee Jimmy Martinez, who led the color’s creation. Having been with the company since its earliest days, he rose from paint sprayer to lead of the paint creation department, overseeing color development and quality control. Naming the color after his daughter symbolizes both personal pride and collective achievement.
Developed to overcome long-standing production challenges, Izel achieves a vibrant, consistent blue without the unstable tint that plagued previous formulas. The journey began with a familiar problem — maintaining color integrity in mass production. Fabuwood’s research revealed a surprising insight that the blue tint used in traditional formulas was the source of instability. With this knowledge, the brand embarked on months of creation, testing and batch duplication.
The team’s dedication and rigorous quality control resulted in a color that is vivid, durable and truly one of a kind. The launch of Izel embodies Fabuwood’s core values of positivity, embracing challenges, and a 100-mph mindset that drives innovation and excellence. It is a testament to what can be achieved through collaboration, creativity and perseverance.
The Designer Collection offers a curated selection of vibrantly modern, on-trend shades with lead times that strikes the perfect balance — faster than Fabuwood’s fully Custom Color program and just slightly longer than the Signature Collection, offering greater design flexibility without sacrificing speed.
Izel is available in the Fabuwood Allure Cabinetry collection, featuring five door styles — Fusion, Galaxy, Luna, Nexus and Onyx. These options provide homeowners and designers with numerous opportunities to bring their vision to life. This new hue joins Fabuwood’s existing Designer Collection, continuing the brand’s commitment to delivering elevated style with thoughtful efficiency. When customers choose Izel, they are not just selecting a color; they are bringing a story of perseverance and personal inspiration into their homes.
