Essentia, Ceramica Artistica Giovanni De Maio

Just as the philosopher Aristotle defines essence (in Greek “ousía”) as “that by which a thing is what it is, and not something else,” the ESSENTIA collection, designed by Marco Piva for Giovanni De Maio, embodies the fundamental nature of the material it is crafted from, representing the very essence of the material and expressing its true identity through a design that enhances its purity and substance.

Ceramics and terracotta reveal their most authentic essence through a collection defined by simple shapes and clean lines. Each piece features a rigorous design with minimal decorations, carefully conceived to serve specific functions. The modular concept allows each element to be adapted to the specific needs of any environment, ensuring a unique and distinctive result.

ESSENTIA is composed of three independent patterns, seemingly disconnected from one another but strongly linked through their creative genesis. Each design stems from a contemporary approach, aimed at interpreting how we live and interact with the spaces around us. The versatile graphics and extensive color palettes offer users the opportunity to create multiple aesthetic solutions, allowing for an imaginary and dynamic division of spaces, whether public or private.

The skilled hands of Giovanni De Maio, heir to a centuries-old tradition of working and enhancing ceramic surfaces, have successfully combined the precision of computerized designs born from Marco Piva’s creativity with artisanal techniques passed down through generations.

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ESSENTIA thus creates a bridge between the digital and the artisanal worlds, blending technological innovation with the tradition of ceramics. Through this synthesis, the collection reveals new perspectives and interpretations of the material, highlighting its deepest essence and demonstrating how even in modern times, a connection to the ancient roots of ceramic art can be rediscovered.

Published: November 1, 2024
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