Amba Products Next-Generation Towel Warmers

Amba Products, a leading provider of luxury heated towel racks, has launched several new product innovations designed to enhance performance, style and installation flexibility across its most popular product lines.

Next-Generation Towel Warmers
At the heart of these advancements are second-generation models of the Sirio, Quadro, Vega, Antus and Modello i collections. These upgraded models feature a completely redesigned electrical system and are engineered for seamless integration with Amba’s new Touch Digital Heat Controller — delivering improved performance, functionality and flexible installation options.

Touch Digital Heat Controller
Amba’s new Touch Digital Heat Controller is available in two configurations: a standard direct-connected model (ATW-TDHC) and a remotely wired option (ATW-TDHCR). Exclusive to the upgraded Vega, Quadro, Antus, Sirio and Modello i collections, the controller offers intuitive operation, clean aesthetics and includes a dedicated junction box for a streamlined installation experience.

Concealed Wall Box
To support the remote wiring option, Amba has introduced the Concealed Wall Box (ATW-CWB)—a sleek solution for housing junction boxes discreetly. Especially valuable for the Modello i collection, where one wall box per bar ensures a fully integrated, minimalist look.

Get the latest kitchen and bath products, trends and news delivered to your inbox.

Modern Brass Finish
Amba has also introduced a limited-edition modern brass finish for its Traditional Collection. This brushed, golden tone complements a variety of bathroom designs and closely resembles Kohler’s brushed moderne brass, giving customers a sophisticated new option for matching their towel warmer with existing fixtures.

Cape Collection Wet-Rated Kit
Building on the success of the Jeeves wet-rated kit, Amba is expanding its capabilities with a new wet-rated kit for the Cape Collection. This add-on allows Cape models to be safely hardwired in wet rooms, shower enclosures or other high-humidity areas—giving homeowners and designers even greater installation flexibility and peace of mind.

These updates reflect Amba’s continued commitment to innovation, design versatility, and user-friendly upgrades in both residential and commercial bathroom environments.

Published: July 22, 2025
Strategy & Planning Series
Strategy & Planning Series
B2B Marketing Exchange
B2B Marketing Exchange East
Buyer Insights & Intelligence Series
Campaign Optimization Series