Cheryl Keys Clendenon, founder of Pensacola, Fla.-based In Detail Interiors and business strategist for designers and architects, sat down to share why the path to a profitable and rewarding design business doesn’t require chasing only luxury clients. Drawing on more than 25 years in the industry and nearly a decade coaching her peers, her insights encourage designers to look beyond the glossy “luxury” trend and consider the real power of serving everyday clients. Photo credit: Sarah Coleman Photography