Dacor announces the appointment of Scott Davies as head of marketing to lead the development, coordination and implementation of marketing strategies for the brand.
Davies will play a significant role in driving the creation and execution of Dacor’s long–term strategy, defining and evolving key pillars, brand architecture and areas of differentiation. A main focus will be building a strategic program to rapidly grow company awareness through owned, paid and earned media to further engage and educate the design and trade communities. Additionally, Davies will oversee Dacor’s in–store experience strategy with an overarching emphasis on enhancing the brand’s CRM platforms and ensuring commercial execution of brand and marketing communications throughout the U.S. and Canada.
“Scott’s 20–years of experience in the luxury appliance category brings a high–level of strategic thinking and expertise that will serve as an incredible asset to Dacor as we continue to establish our presence,” said Randy Warner, president of Dacor.” As we look to invest in building our leadership team, our goal of expanding and reinforcing Dacor’s brand awareness is a top priority and Scott’s skill set makes him uniquely qualified to help achieve our brand goals over the next several years.”
“I am thrilled to join the Dacor family and to be on this journey of growing awareness for a brand that has a rich history and record of being a leader in the luxury kitchen appliance space,” said Davies. “I look forward to working collaboratively with our internal and external marketing and sales partners to deliver the message that Dacor is the brand of choice for beautiful and purposeful luxury appliances across the retail and trade communities and our end consumer.”
Davies brings over 20 years of extensive leadership experience in the luxury premium industry through both marketing strategy and execution and project management,. Having spent time deeply involved in the luxury appliance business developing and executing projects designed to increase brand awareness, Davies is poised to achieve aggressive goals to elevate the brand’s retail in–store experience while driving critical brand growth through targeted marketing channels.
Throughout the brand’s 50–year legacy, Dacor has become an essential counterpart to designers across the country. With a focus on transforming the modern–day kitchen into a place to connect, Dacor has changed not only the way kitchens are designed and how luxury appliances are created, but ultimately, how people entertain today through the introduction of meaningful innovations and technological advancements. Davies’ hire comes on the heels of a series of new launches for Dacor, including the debut of its first two US showrooms, dubbed Dacor Kitchen Theaters, located in the A&D building in New York City and Chicago’s renowned TheMart (formerly the Merchandise Mart). Looking ahead to 2020, Dacor will open its flagship Southern California showroom in Irvine, Calif.
