The Zucchetti. Kos Group has launched its new WaterWords.19 catalogue and inaugurated its renovated showroom at Porta Romana in Milan – two more goals attained by this Gozzano-based company as it celebrates 90 successful years of Italian quality and innovation in 2019.
Out of continuous research into lifestyle ideas and suggestions comes the new edition of the WaterWords catalogue: a story in pictures, art-directed by Ludovica+Roberto Palomba, that unveils the Zucchetti universe: captivating, eclectic and functional.
For many years, these publications have been giving voice to the group’s corporate vision, creating trends and interpreting the tastes and requirements of a heterogeneous international audience, marrying design to comfort and combining aesthetics with quality in an ever-widening and varied range of shapes, materials and finishes.
The new catalog features the company’s most recent products – the WaterCandy handshower and the Nude, Closer and Brim mixer collections – along with its bestsellers and its most well-known collections, all created in collaboration with world-famous designers. Each product is presented in a setting of intimate, everyday life where users become the protagonists of their personal wellness as they enjoy the beneficial sensations generated by water.
The restyling plan of the Milan exhibition space is part of the brand’s updating process. Also designed by the architects Ludovica+Roberto Palomba, the new interior reorganizes the space in a way that gives architects and interior designers a zone where they can study the Zucchetti. Kos collections up close, discover the ways of configuring them and develop tailor-made solutions that suit their particular design needs.
Thanks to the flexible layout and a simplified sequence of spaces that can be reorganized depending on requirements, the showroom is intended to become, even more than before, a place where professionals and clients can meet and exchange ideas. Beginning from five display windows that all have the same scenic backdrop in powder-pink shades, the products are exhibited in a clear and simple way based on an incisive, sophisticated visual communication strategy in which the most recent innovations – such as the WaterCandy handshower – stand out alongside timeless icons that have won prestigious international awards – such as the Lab03 washbasin or the Morphing bathtub.
The interior uses natural color tones that invite visitors to go on a journey through experiences of wellness and harmony, to discover the Zucchetti. Kos collections: innovative creations of different types with functions aimed at different targets that can be combined to amaze, excite and stimulate bathroom rituals of new kinds that involve both the mind and the body.
In a more technical section, the details and materials of the products can be analyzed from close up, including a wall-mounted display that can be consulted as a kind of gallery summarizing the ways in which Zucchetti tapware provides responses to varied needs.
“We are proud to be presenting the latest WaterWords.19 catalogue in a completely renovated showroom that represents so well what we do, and our commitment to working with interior designers,” said CEO Elena Zucchetti. “By putting these important design projects into production, we are giving voice to a positive growth trend that is supported by our ever-widening product range, and that reflects our Group’s 90-year commitment as a primary interlocutor in the international bathroom fittings market.”
