Whirlpool Corp. to Provide Appliances to D.R. Horton Homeowners Across U.S.

Published: December 11, 2019

Two leading American companies – D.R. Horton and Whirlpool Corp. – have joined forces to provide large appliances to homeowners across the country. A five-year exclusive agreement between D.R. Horton, which is the largest U.S. homebuilder, and Whirlpool Corp. ensures Amana, Whirlpool, Maytag and KitchenAid brand appliances will be in all newly built D.R. Horton homes as of Jan. 1, 2020.

“From first-time homebuyers to empty nesters, D.R. Horton and its family of brands ensure every home built is tailored to meet its customers’ individual needs,” said Dave Cichocki, vice president, U.S. Sales at Whirlpool Corp. “That’s why Whirlpool Corporation is a perfect fit – our deep portfolio of home appliances meets the needs of every homeowner and home type. From the value-driven simplicity of Amana brand to the exceptional performance and finely-crafted design of the KitchenAid brand, we’re able to offer D.R. Horton a differentiated portfolio of kitchen and laundry appliances designed to suit nearly all homeowner needs.”

Known as America’s Builder, D.R. Horton has built quality homes in desirable locations throughout the United States for more than 40 years. The company is known for high-quality homes that are constructed and sold through the D.R. Horton, Express Homes, Freedom Homes and Emerald Homes brands.

“D.R. Horton and Whirlpool have a solid history together, and we are pleased to be working with them again,” said Brad Conlon, D.R. Horton’s director of national accounts. “Whirlpool’s product diversity and emphasis on best-in-class customer service make them the ideal exclusive appliance provider for our family of brands.”

Get the latest kitchen and bath products, trends and news delivered to your inbox.

Whirlpool Corp. is proud of its position as an American company for more than 100 years. In the U.S., there are approximately 25,000 workers at Whirlpool Corporation, including approximately 18,000 at our manufacturing plants and approximately 4,000 in Southwest Michigan, where Whirlpool Corporation is headquartered.

“In today’s world, manufacturing remains an integral part of the American economy, and Whirlpool Corporation is an industry leader,” said Kelly Safis, general manager, Builder Sales at Whirlpool Corp. “We are pleased to team with D.R. Horton, another long-standing American company committed to creating high-quality homes outfitted with outstanding products. Together with D.R. Horton, we are focused on meeting changing consumer behaviors throughout the U.S., in constant pursuit of improving life at home.”

Tagged with:

Strategy & Planning Series
Strategy & Planning Series
B2B Marketing Exchange
B2B Marketing Exchange East
Buyer Insights & Intelligence Series
Campaign Optimization Series