Luxury vinyl tile specialist Karndean Designflooring has partnered with television personalities and builder and designer duo Brian and Mika Kleinschmidt for a digital campaign that guides homeowners through the journey of selecting and designing “dream floors” for their homes.
In a three-part video series, Brian and Mika introduce consumers to Karndean Designflooring’s nearly 50- year history of crafting luxury vinyl flooring, which luxury vinyl format is right for them and how to design for their home.
“Like Karndean Designflooring, Brian and Mika are versatile experts in their field,” said Jenne Ross, Karndean Designflooring director of marketing. “They’re a natural fit for our brand and share in our goal of motivating homeowners to think about flooring differently – as a leading interior finish rather than an afterthought.”
The digital campaign will be cross-promoted within the Karndean Designflooring retailer network nationwide with a point-of-sale signage update.
“Homeowners can scan a QR code in-store and watch the videos as they shop our displays and talk through design options with their retail sales associate,” Ross added.
Karndean and the Kleinschmidts previously partnered on Season 2 of HGTV’s “Rock the Block,” where Brian and Mika installed 30mil glue-down product Glacier Oak throughout their competition-winning southern craftsman home.
“We love using Karndean flooring in our designs,” stated the Kleinschmidts. “They have a diverse selection of styles and textures that allow your creativity to run wild. It’s not only easy on the eye, but also easy to install. The best part is the floors won’t break the bank or your back. Karndean helped us ‘Rock The Block’ on TV and many others’ blocks in real life.”
