Falmec, an Italian appliance manufacturer bringing more than 40 years of experience to the ventilation category, has undergone a renovation of its global website, improving the experience for North American consumers. The brand’s new digital presence provides a more user-friendly, making online browsing much easier for all visitors. From mobile, tablet or desktop, the new homepage welcomes users with a contemporary mood, where the kitchen area creates an open space in a living expression of well-being. Silence, atmosphere and healthy air are the elements that stand out in the opening header, illustrated with calming pictures of nature to stimulate the imagination.
The graphics, colors and fonts are all designed to match Falmec’s distinctive style — namely, the perfect balance between aesthetics and function.
“With customers around the world, it was imperative our website provide localized information dependent on where you are accessing the site from,” said Lorenzo Poser, director of sales and marketing at Falmec. “Before the exploration begins, Falmec.com allows worldwide visitors to select their country and browse in their favorite language, customizing the browsing experience and product offering to each user’s geographic location. Within the North American website view, you can explore the Falmec product range of hoods and accessories available in the U.S. and Canadian markets.”
Each section offers an overview on the available models with both still and lifestyle images in a larger format than the previous website, allowing users to see full details of each product. By clicking on the chosen model, you are able to discover all the technical information required, from materials, dimensions and features to accessories and available finishes.
To help visitors deepen their knowledge of each product, installation video guides, instruction manuals and technical specification sheets are provided on the same page for easy downloading. The 3D models and the BIM files provided allow interior designers, architects and professionals to create new kitchen projects with ease.
Within the Falmec World section, the Why Falmec and Company pages explain the distinctive elements of the products – including innovative technologies, style, design, and materials – plus the 40+ year commitment by the proven leader in the field of kitchen ventilation.
“Falmec is proud to lead the research and development of new technologies to create more innovative and sustainable solutions,” said Poser. “For example, our Silence NRS provides acoustic comfort while delivering exceptional air quality, and our Circle.Tech filtration systems, a future technology for North America, improves energy efficiency and sustainability. We developed these innovations to improve the time spent at home which is essential now more than ever.”
The new Falmec website also directs customers to a special page dedicated to Support, where the user can explore the accessories available for each model and variant. These are organized into different categories (from the exclusive Carbon.Zeo filter, to the basic metallic filter plus extensions and remote units). A geographically located list of Service Centers means you can find the nearest technical support with ease. Relevant product catalogs and spec sheets are available for download in the Support sub-section entitled: Downloads.
Finally, the Magazine section features the latest news from the World of Falmec including new products and projects, awards, fairs, events, showrooms and press reviews, as well as in-depth articles dedicated to individual technologies and designers.
