Home fashion label Buster + Punch announces the launch of its new global website, busterandpunch.com with URL redirect technology that allows the North American site visitors to experience all content and products relevant to their geographical location. The upgraded site has been carefully designed to enable a smoother and intuitive user experience. It delivers an evocative user interface and includes updated technology for customers to interact with the brand, making the online journey as refreshing and satisfying as Buster + Punch’s products themselves.
This news comes off the heels of Buster + Punch’s £7 million Series B funding announcement earlier this month, as well as the successful drop of several new look collections from the London-born company that has been inspired by the city’s evolving music, sub-culture and fashion scene.
To help consumers find the perfect product, Buster + Punch has enhanced the ability to customize products and to visualize their own personal selections, ensuring a confident decision. The brand has also added new sections to feature cutting edge project installations, blogs, collaborations and video content.
“It’s important to us that nothing comes out of the B+P design-house unless we are certain that it is well-thought out, able to deliver a lasting impact and injected with our brand DNA,” said Massimo Buster Minale, Buster + Punch founder and creative director. “Our new website is no different.”
In addition to a new framework, improved site speed, added sections and content, the website has been coded with latest programing techniques to have a major impact on overall user experience and inclusion in the brand’s culture. New features include:
- A new configurator for ELECTRICITY, Buster + Punch’s collection of electrical switches, controls and outlets. The tool allows customers to build their own combination of switches or outlets from a single gang up to a four-gang configuration. The user selects their module (or modules by choosing the specific functionality required, then the details, which include finishes for the wall plates, toggle switch, dimmer and detail kits. The result is a personalized design throughout the project that compliments the Buster + Punch product ethos.
- SPACES, an inspirational catalog featuring cutting-edge projects that allows users to filter content based on the room, functionality, tone and finish.
- OUR WORLD, a section where users can find the Punch Blog, Collaborations with other passionate brands and people, and Video content, all in one place.
In addition to the consumer-facing site, there is also a portal for registered A+D trade professionals and authorized retailers to have access to further back-end tools and content.
See the upgraded website at busterandpunch.com
